EXPERIENCE Stanley Black & Decker, Associate Graphic Designer April 2015 - Present Designed in-store marketing collateral in collaboration with Brand Strategists and Managers. Created graphic identities for various brand campaigns. Developed packaging for multiple BLACK+DECKER and DEWALT products while adhering to strict brand guidelines and timelines. Balanced multiple projects and developed concise pre-press production techniques.
Developed initial look and feel for the PORTER CABLE "GET LINKED" Brushless Campaign
Created various collateral including flyers, posters and brochures supporting the STANLEY BLACK & DECKER brands
Created interesting on-board point of purchase displays to help drive sales
Free State Clothing, Co-Owner/Creative Director April 2012 - April 2017 Created Maryland pride clothing company out of a college dormitory.
Exceeded more than $35,000 in gross profits the first year from launching the business
Created stylish and appealing apparel designs for a variety of different garments
Developed an active social media presence including the "@MarylandProbz" Twitter account that currently has over 120K organic followers
Honored by the Entrepreneur Council of Frederick County with the Startup Award
Theta Chi Fraternity, Chapter President November 2014 - December 2015
Oversee the chapter as the presiding officer at all meetings, including but not limited to, meetings of the chapter officers, formal chapter meetings, informal chapter meetings, and rituals.
Provided strong leadership to a 100+ member organization
Executed our annual G.I. Theta Chi philanthropic event raising more than $20,000 in donations towards the United Service Organizations
Completed 500+ community service hours (chapter wide) participating in events such as Habitat for Humanity,TigerTHON and Relay for Life
Remained in good standing with the university while maintaining one of the highestfraternal grade point averages
Towson University Student Activities Office, Student Graphic Designer September 2013 - December 2015 Create unique designs for various student organizations throughout the Towson University campus. Projects included poster design, brochure design, flyer design, and apparel design.
Assisted in the development of the Student Activities official logo and brand guidelines
Developed engaging posters and flyers to help engage off-campus and commuter students
Created unique graphics for various giveaway products
Worked alongside a large team of fellow student creatives to promote and brand large-scale campus events such as Homecoming, TigerFEST and The BIG Event
Towson University Creative Services Department, Student Graphic Designer May 2014 - April 2015 Creative Services is responsible for designing and/or overseeing the design and printing of all materials that are intended for external audiences. In addition, Creative Services seeks to promote and manage the proper use of all Towson University logos and graphics.
Helped create marketing materials for the campus-wide “Walk Safe” campaign
Created digital signage to promote upcoming campus events
EDUCATION Towson University, Fine Art & Design B.S. September 2013 - December 2015
ACCOMPLISHMENTS Frederick County Entrepreneurial Council Start-Up Award April 2015 - Present A nominee must be an owner or manager of a private or publicly held company in Frederick County who is primarily responsible for the recent performance of the company and is an active member of senior management of said company.
Order of Omega Leadership Society April 2015 - Present Order of Omega recognizes juniors and seniors who have exemplified high standards in the areas of scholarship, leadership, involvement within their respective organization and within the Greek, campus, and local community. Members are selected from the top 3% of students at each institution.
Social Media Marketing
PRESS: Entrepreneurs capitalize on Maryland spirit, Frederick News Post http://www.fredericknewspost.com/news/economy_and_business/business_topics/retail/article_17dd6b17-51f7-55ca-a5f7-3514f69e17aa.html
Rewarding the Risk Takers, Frederick Magazine http://www.fredmag.com/rewarding-risk-takers/
5 Tips for the Young Entrepreneur From the Bros Who Founded FreeState Clothing, BroBible http://www.brobible.com/life/article/tips-for-the-young-entrepreneur/